Writing Tips from Authors – Interview with Laurence O’Bryan


I’m thrilled to have been able to do this interview with Laurence O’Bryan – Author, Marketer and founder of BooksGo Social.

Laurence shares some interesting tips about his journey of becoming a writer – some things that worked and some that didn’t. Research is important but Laurence goes above and beyond to do his.

His tip for new authors – Get connected. The Indie Community is amazing, so reach out. BooksGo Social is a great place to start. There are approximately 15,000 authors on their facebook group that share information about their journey with writing and reach out to get help. It is a very inspiring and supportive community.

Check out the upcoming Dublin’s Writers Conference – June 23 – 25, 2017 in Dublin, Ireland.

Laurence O’Bryan

Author, Marketer and founder of Books Go Social.

I was first published by a school newspaper when I was ten, for a short story about aliens getting lost.  The Istanbul Puzzle was my first novel to be published (Jan, 2012,) The Jerusalem Puzzle my second (Jan, 2013,) and The Manhattan Puzzle my third (Aug, 2014.) The Nuremberg Puzzle (April, 2016) is the fourth novel in the series.

In 2007 I won the Outstanding Novel Submitted award at the Southern California writer’s conference. I missed the award ceremony and only found out after it was over that the agents and editors attending had picked me out from over 300 unpublished novels submitted.

The Istanbul Puzzle was also shortlisted for Irish Crime Novel of 2012. It has now been translated into 10 languages.

I am on the committee of the Irish Writers Union, and I host a”live” crime writers’ group in Dublin each month. I also promote and support other writers through my site BooksGoSocial.com.

My research has taken me all over the world, from San Francisco to deep in the Arab world. I still enjoy looking at the stars, and listening to the stories of strangers.

What keeps you going?

I know it’s a cliche, but I dreamt of becoming a writer when I was a child telling adventure stories to friends on my street. Two of those friends committed suicide before they reached the age of 21. Ireland was a place of repression, secrets and shame back then. It still is. I dedicate my writing to their memory.

My motto? Not All Who Wander Are Lost – Níl gach uile fhánaí caillte.

BooksGo Social is a good way to get your book out there and get it found. If you go there to use their services, mention that I sent you and you’ll get 10% off. Or contact me and I’ll give you the discount coupon.

Your Protagonist is Key to Your Fiction Book Blurb

Your protagonist is key to the fiction book blurb.
Write a Compelling Fiction Book Blurb
Your protagonist or main character is the key to grabbing the reader’s attention and drawing them into reading your novel.
Let’s look at your protagonist and who s/he/it is. When you’re writing your story, you are right there with your protagonist every step of the way. You’re there when things are going well. You’re there when things aren’t going well. You’re there when your protagonist is confused about what s/he is doing or where they are going. You know who your protagonist is. You know what your protagonist looks like. You know how your protagonist thinks. The point is that you are there with your protagonist and you know your protagonist and what s/he/it looks like, feels, knows and does.

And now you need to share that with your reader.

Let the reader know your character
So when writing your fiction book blurb, keep in mind who your protagonist is.
  1. Give your protagonist’s name

Look at the two statements below.
My friend went skydiving for the first time…
Edna went skydiving for the first time…Generally what is going to happen is that when you have a name you start to get an image of who that person is and visualizing them skydiving. Where if you don’t have a name, you don’t really get that visual or that connection.

2. What is key to know about who your protagonist is, in the story

So here you want to look at what is key to the protagonist and the situation they are in.
If the protagonist is a judge but wants to be a singer, then career would be important.
If the protagonist is a mom at 15, then age would be important.
If the protagonist is homeless but suddenly becomes a millionaire then their financial situation is important.
If the protagonist is born with black fur and everyone else has orange fur then their physical appearance is important.It’s important to choose those things that give a sense of what makes your protagonist stand out from the others’ in the story. Why have you written about this character?

3. Where is your protagonist at? Where does your protagonist want to be?

Here you really want to talk about the struggles that your protagonist are up against. From the example above, the person is a judge but wants to be a singer, what are the hurdles – how to make it happen, judgement from others, age, etc. Choose those things that are in your protagonist’s way – either physical hurdles and/or the mental/emotional ones that get in the way.

“I need to convey who my protagonist is so the reader feels connected and wants to find out what happens with my protagonist.”
Make your reader care.
Bring your character to life, share who this person or thing is with your audience. Make them believe this protagonist is real and someone they should care about. They should want to know who or what this character is up against and want to be right there with them as they go through their journey.
Your protagonist is key to the fiction book blurb.
Why not write a synopsis?
An easier way to write
a compelling
fiction book blurb.
What is so important about opposites?
Yin and Yang will make all the difference.
What will grab the reader?
A simple layout that is key.

Start Writing a Compelling Fiction Book Blurb, Stop Writing a Synopsis

Start Writing a Compelling Fiction Book Blurb, Stop Writing a Synopsis

Start Writing a Compelling Fiction Book Blurb, Stop Writing a Synopsis.

It’s overtaking my life… I don’t know how to make it stop…

Are you frustrated with trying to write a compelling & interesting fiction book blurb? Does it take up a lot of your time? And it still doesn’t sound all that good?

If you’re an indie or self-published author, you’ll have to write the fiction book blurb or you’ll have to find someone to do it for you. Writing the book description is a rather daunting task, which is why many authors would rather avoid it. I know I felt that way for a long time, I struggled with how to start, where to start, and what to write. There was no clear process to follow. I did like most authors, I wrote a synopsis and then used that information to write a fiction book blurb. It took a long time to write and wasn’t all that good.

When I published my second novel, I felt like it took as long to write the fiction book blurb as it did to write my novel. That’s when I decided there had to be an easier way. I got tired of putting so much time, energy, and stress into writing just two hundred words. So, I studied a lot of book blurbs, fiction and nonfiction and I learned what worked and what didn’t and what made the two of them, so different.

Here’s what I discovered about fiction book blurbs.

It’s hard to capture the essence of the story and make it interesting, so that it grabs the readers’ attention.

Do you find yourself struggling with this?

The good news is that you’re not alone. Over 50% of the authors, I surveyed, said they didn’t know how to make their fiction book blurb interesting.


It’s a bit intimidating, isn’t it? You’ve written 50 – 70 – 90,000 words, and now you just need to write 200 more and you find yourself struggling with them. It shouldn’t be difficult, but those 200 words need to give an exciting glimpse inside of those pages. This is where the problem starts. Many authors tend to approach writing the fiction book description like it’s a synopsis. The synopsis is the tell-all of your book. It’s important, if you’re going the traditional publishing route. It isn’t helpful for self or indie published authors, who must write their own fiction book blurb.

Here’s why.

Writing a synopsis is time consuming and can soon put you into overwhelm. There’s a lot of information to sift through. You look at all that happened in your story and search through all the details. Then you try to decide which ones to include and which ones to leave out. And then you’re trying to summarize that information to make it sound like the story. What often happens, though, is that you can find yourself telling, a ‘this then that happened’, kind of scenario. And you’re writing the information exactly like you wrote it in your story.

The sad truth, is that even after all that work, some of the key compelling points may still be missing.

Start writing a compelling fiction book blurb, stop writing a synopsis.

You want to put the heart and soul of your story into your fiction book blurb, but it isn’t happening. Your story is good, so how do you decide what to pull out and share with your readers? And how do you make it grab their attention?

The fiction book blurb has a whole different purpose than the synopsis and that’s why it needs to be approached with a different mindset.

Ask your story a few key questions:

Who is my protagonist? What’s important to know about my protagonist? Who is s/he/it?

Who is my antagonist? Why is my antagonist being mean to my protagonist?

What is the main conflict between them?

There are four key events that occur within your story, what are they?

a)    The Kick Start – what got my story going

b)    The Back Story – what brought this story to this point

c)    The Climax – what is the big clash

d)    The Ending – what events get tied up

The kick start and the back story are a great way to share the theme or the underlying conflict in your story. This is important as it gives the reader a sense of what is the main struggle the protagonist is dealing with. It tells where the protagonist was, where the protagonist is at now and where the protagonist wants to be.

To tease the reader, as to where the story is going, use the climax and ending. Does the protagonist win? Does the protagonist lose? Does the antagonist win? Does the antagonist lose?

In answering these questions, ensure you’re not just putting down information. What grabbed you in your story? What emotions did you feel? What feelings do you want to evoke in your reader? You want your reader to experience what the protagonist is going through. This is key to connecting the reader to your story and drawing them in to want to read your novel.

Your fiction book blurb needs to show the intrigue, the mystery, and the emotion, of your story.

The information in your fiction book blurb doesn’t have to be in the same order as your story.  You want to use your answers from the above questions and write a new, short story. Do not think of it as a summary. It is something new and enticing but it does reflect the journey of your protagonist.

People love mysteries and essentially every story is an unknown, until they’ve read it. To draw the reader in, build on that mystery of where your story is going.

Take back your time and lower your stress.

Start writing a compelling fiction book blurb, stop writing a synopsis.

Hi, I’m Glenna Mageau

The way I teach how to write your fiction book blurb will change how you write it and simplify the process so it takes less time and less stress.

I’m an award winning author of four published suspense/thrillers. I frequently get compliments on how intriguing my books sound from the fiction book blurb. When I pulled my first novel, Captured Lies from an Traditional Publisher and decided to Indie Publish, I had no idea the steep learning curve I was on. Determined to figure out what made a good fiction book blurb and then how to create one, I spent many, many hours and tears figuring out a different and simpler way of doing it.

I show you some simple steps that will help you to write enticing, attention-grabbing book blurbs in a fraction of the time. I take out the guesswork. That means you’ll have more time to write your next novel

Opposites Do Attract, Especially When Writing Your Fiction Book Blurb

opposites do attract especially when writing your fiction book blurb

Opposites do attract, especially when writing your fiction book blurb

It’s always a process of deciding what to include in your fiction book blurb and what not to. If you’ve followed my suggestion, you will have started writing or at least keeping notes as you write your novel. These notes will save you hours and maybe even days or weeks of stress. Just think you’ve finished writing your novel and now have all the notes you need to write a compelling fiction book blurb.

What do you do with all that information?

There is still a fair bit of information to go through but the real issue is how to put it together so that is appealing to the reader.

One of the key things is to make sure that you are connecting the reader to your protagonist. Who your protagonist is and what happens to him/her/it, is so important to the reader. They want to know that your protagonist is real, going through real struggles and then what is the protagonist doing to get over, through or beyond those struggles.

This is where the opposites really works. You have your protagonist in one situation but they want to be in another. Where are they at and what are they reaching for.

For example:

Your protagonist is a waitress working in a diner at $10/hour in small town, middle of nowhere. But she wants to be a singer in Nashville. There are no bars, clubs or other places for her to perform, so how is she going to get there.

It grabs your attention because you have this woman who is making little money, working hard, in a small, unknown place (not so much of an issue now adays with the internet but still can be a problem) but she has big dreams. How is she going to make it happen? So use the opposites of where someone is to where they want to be. What are the obstacles in his/her way of getting there.

Or you have this man married to one woman but in love with another. His wife though is in a wheelchair because of his negligence, so it’s not like he can leave her.

Already this grabs your attention. There is conflict but it is the opposites of what is happening in his life that intrigues the reader to want to know what he’s going to do. He’s married to one woman, in love with another and then has the guilt of being responsible for his wife being physically disabled. It really peaks your curiosity, doesn’t it? What is he going to do?

So take the information you have about your main character:

This is from my latest novel, Split Seconds:

Tijan – grew up on a ranch and helps run it, she goes to the big city of Toronto (which she’s never been to) to find a twin sister she thought had died when they were little, she’s single, loves wide open spaces, horseback riding, is a hard worker, has a great relationship with her mom and step dad, meets a man who is her father whom she thought was dead, he is the coldest man she has ever met and he doesn’t seem to know she exists, she always believed that a father was a warm, kind man.

and write your opposites

Tijan, a country girl searching in the big city for a twin sister, she thought had died when they were little, finds herself abducted… by her father. A cold, heartless man, who was nothing like what Tijan thought a father should be. And he doesn’t seem to know she exists. He thinks he has her twin sister, the one she never got to grow up with.

There are a few opposites here – a country girl in the city, searching for a twin she thought had died, meeting her father who she also thought had died, discovering he is nothing like she thinks a father should be, the fact that he doesn’t know she exists.

Give the reader the conflict in the protagonist’s life. Let them see the opposites. Intrigue them with where the protagonist is, what are they going to do to solve or deal with those issues and then leave the reader with wanting to know how they are going to do that and what happens to them.


It is true, opposites do attract.

2016 – What Did I Accomplish?

 2016 - what did I accomplish?

2016 – What did I accomplish?

I don’t know about you but when a new year starts, I’m always excited to see what it brings. Its funny how we always see the start of the year as a new time, a new start? Like it’s magic and everything is going to change… or be better…

Do you do this?

And then the end of the year comes and I always feel like I don’t know what I accomplished. And for some reason, it never feels like I did much… until I stop and go back through the year.

I definitely got a lot more productive in 2016. Not everything went as I would have hoped but it was a good year and I really did a lot of stuff.

So what did I accomplish?

1. I launched my 4th suspense/thriller

Deadly Ties

Here is one of the reviews for it:

“…The author has a marvelous talent for laying out numerous plot lines, and merging them with the skill of a surgeon. Many reviewers have covered the basic story-line and it is a complex one. I enjoyed the characterizations so much that they deserve a strong mention…” S. Burke

2. I held Writing Workshops for Women

The Write Workshop

Fiction Writing Workshop

Refine Your Writing Workshop

Self Publishing Webinar/Workshop

Here are some of the comments from my workshops:

“…opened up many doors that were previously closed. Clearly explained structuring, pros and cons and way too much to list everything. Splendid, inspiring and a good teacher.” B.J Pierce

“The Do’s and Don’ts of Fiction – very well done. I learned so many things to keep readers interested. Excellent…” Lili Brown

3. I created a course

Mastering the Art of Writing the Catchy Fiction Book Blurb

Here’s what is being said about it:

“…I thought the course was superb. The amount of detail, the examples and the practical advice are truly beneficial for seasoned authors as well as novices. Glenna Mageau’s style is easy to listen to, simple to follow and very nurturing as she takes you step-by-step through the process. Where blurbs are often an afterthought to all but the largest publishers, Glenna breaks it down into an eye-opening process that could mean all the difference in whether a reader buys a book. This course is strongly recommended…”
P. M. Terrell – award-winning author of more than 20 books and founder of the Book ‘Em North Carolina Writers Conference and Book Fair

4. I started the Membership –

Women Writes Movement

5. I finished writing book 5

Split Seconds – Book 3 in The Caspian Wine Series
(Book One – Captured Lies, is available for free, here.)

There was truly a lot more to my year than I realized. And this is just the big stuff. There was a lot more small stuff and some different ventures. As I mentioned some things went really well and some things… not so much. Rather than focus on what I had hoped would be the outcome, of those things that didn’t go so well, I chose to look at them and what I could learn from them. What did work. What would I do differently next time. So all in all, a very good learning year. 🙂

If you haven’t looked back at your year and all that you have done I urge you to.

You might just be surprised by all that you’ve accomplished. I know I always am.

There are always things that you have accomplished but maybe you don’t really think it’s a big deal. But it is.

What did you accomplish in 2016?

Merry Christmas

Merry Christmas.

It’s hard to believe that 2016 is coming to an end. The year went by so fast. I hope it was a good year for you. It was an interesting year for me. I started a lot of new ventures that I’m really excited about.

May 2017 be filled with love and laughter and bring you one step closer to your dreams.

Write for the Love of it!

Writing Through the Holidays

Writing through the Holidays

Writing takes more than just time. Writing is something that not only do you need to find the time to write but it’s also about finding the mental focus. I know for me, when I write I zone everything else out. If people share something with me while I’m in that space, I may give them all the right nods and uh-huhs but ask me later what they said, and I probably can’t tell you. Don’t tell my family that though. 🙂

Now writing during the holidays is really quite tough. There is a lot going on and a lot to distract you. I know I find it difficult to not just find the time but the energy to zone in on my story. Especially right now, I am editing and rewriting my novel. That takes even more focus as I need more than one day of just writing. I need a few weeks of intense focus so that I can go through and read it all. For me, I need to be able to give my full attention so that I can figure out all the twists and turns that need to be present, those things that are redundant, where are the plot holes and where did I change the character’s eye color. For me it is a lot more intensive.

Christmas time isn’t the best time for me to write. It’s busy with a number of things going on. And I like to take a break from that and focus on family and friends and all of the other fun things we can be doing.

Do you have the time or the energy?

It really depends on you, the time you have and where you want to put your energy this time of year. If you’re a writer though, those great ideas will still come up. They will still pop up at the most unexpected time. You never know they might just be the best idea you’ve ever had for a story. So believe me you will want to write them down… or they are gone. You have a couple of choices to make – you can ignore the ideas all together or to make sure you don’t lose those great ideas, you can either write them down, get on your computer and type them or you can record them.

What are the choices?

If you want the real easy way, then use your cell phone and record them. To be honest I never think of doing this but it is so easy nowadays with all that cell phones are capable of. Do a short video of your idea. It’s a great way to get your idea down and to see how much the idea gets your creativity going.

If you want the easy way to write it down, go buy a couple of small coil back books and put one by your bed, one by your couch or chair and one in any other room you hang out in (i.e. office). And when those ideas come up, write them down. Put down all that comes to you.

And lastly, if you have the time, go to your computer and jot down all of your ideas into word, or scrivener, or any other software that you use for writing. This can be a little more time consuming and sometimes too easy to distract you. You know, well now that I’m on here, I should check… I need to do this one thing… For me this becomes a rabbit hole that will send me off doing twenty other things, which I truly don’t want to become distracted with. Not at this time of year because that few minutes I was going to sit down and type up my great idea turned into a few hours that I’m not spending time with family.

Choose which method works best for you.

The best part?

Once you start writing, you might find that it takes a few minutes or you might find that it naturally pulls you into writing a whole lot. And that is awesome. Let it take you there. The good news is that if you don’t have time to continue it, you at least have it to approach in the new year. The problem with this method, although I still use it and like it, is that you then have your ideas in several books.

If you do get going on your writing just remember that you may have others who want to see you as well, at this time of year. So don’t get too carried away.

Write through the holidays.

So don’t skip the writing this Christmas but if you don’t have the time or the energy to focus on it, just make sure that you make it easy to get down your ideas. Then you’ll be all set to write the story in the new year.

What do you find works for you at this time of year? Do you keep writing? Or do you stop for the holidays?

What Really Needs to Go into a Fiction Book Blurb

(reblogged from Rebecca Bradley)

Today we have a great guest post by author Glenna Mageau on writing the difficult blurb for the back of your book jacket.


Glenna an award-winning suspense/thriller author, works with Indie/Self-Published authors to create attention grabbing fiction book blurbs. Her first attempts at writing fiction book blurbs were dismal, time-consuming and very stressful. Finally figuring out how to write attention grabbing ones, she created a course – Mastering the Art of Writing the Catchy Fiction Book Blurb – to help all Indie/Self-Published Authors do the same.

Learn more here: www.glennamageau.com

Her motto: Escape to read… Read to escape… and Write for the Freedom!

What really needs to go into a fiction book blurb?

By Glenna Mageau

The fiction book blurb is a key component to getting readers to open your novel and read it. But have you ever though what really needs to go into a fiction book blurb?

There are so many moving parts to a story – the protagonist, the antagonist, the secondary characters, all the other characters, the events, the backstory, the kickstart, the climax, the ending and all that happens in between. That’s a lot of information to sift through but then there should be shouldn’t there? After all, you just wrote 60,000, 90,000, 105,000 words to introduce us to all of that.

So where to start?

There are really three key elements that are the basis for the fiction book blurb:

The Setup

The Capture

The Intrigue

That doesn’t sound too bad does it? But going through all of your story and figuring out what to use can be overwhelming.

Here’s an example of a well written fiction book blurb that uses Setup, Capture & Intrigue. This is Rebecca Bradley’s book – Shallow Waters (a DI Hannah Robbins Novel). By the way, it’s really good if you haven’t read it. (Thank you, Glenna!)

dfw-rb-sw-cover-midWhen catching a killer isn’t enough…

When the naked, battered body of an unidentified teenager is found dumped in an alleyway, post-mortem finds evidence of a harrowing series of events.

Another teenage death with the same MO pushes DI Hannah Robbins and her team on the Nottingham City division Major Crimes Unit, to their limits, and across county borders. In a race against the clock they attempt to unpick a thick web of lies and deceit to uncover the truth behind the deaths.

But it doesn’t stop there. Just how far are the team willing to push themselves to save the next girl?

This is an intriguing fiction book blurb isn’t it? If you’re like me, it grabs your attention and makes you want to pick it up and read it. So what makes it work?

The Setup

When catching a killer isn’t enough…

When the naked, battered body of an unidentified teenager is found dumped in an alleyway, post-mortem finds evidence of a harrowing series of events.

This gives you a good sense of what type of story it is and the underlying theme/problem/issue that the protagonist is up against.

The Capture

Another teenage death with the same MO pushes DI Hannah Robbins and her team on the Nottingham City division Major Crimes Unit, to their limits, and across county borders. In a race against the clock they attempt to unpick a thick web of lies and deceit to uncover the truth behind the deaths.

What did we learn about the story:

Who the protagonist is: – DI Hannah Robbins.
Setting: Nottingham City and beyond.
Problems/issues: it is clear as to what the protagonist is up against – more than one teenage deaths (you know the public is going to want answers), they have to cross county borders (which means they will need to work with another police department – that could cause a number of issues), they are racing against the clock (they do not want another murder to happen).
Hope: that they can beat the clock and that they can untangle all that they are learning to find the truth

Now we can connect with the main character and feel her struggles and her hope of solving these crimes.

The Intrigue

But it doesn’t stop there. Just how far are the team willing to push themselves to save the next girl?

This grabs the mystery of where the story is going. What will the team do to solve these horrific crimes? Will they solve them?

The fiction book blurb is really meant to entice and tease the reader to open the pages of your story. Keep your focus on the setup, the capture and the intrigue and you’ll find it much easier to write a compelling fiction book blurb.

Originally posted: Rebecca Bradley Murder Down to a Tea

He said, She said – Drop the Dialogue Tag



Having a conversation with someone, is a great way to get information isn’t it? You can learn a lot by what the person says to you and by how they say it. It’s really quite fascinating and powerful when you stop to think about it.

When you’re writing, conversations are just as important and revealing. Within your story, a chat between your characters can be informative and powerful for the reader. In fact, it is a great way to share a lot of information about the people in the story, where the story is going, what has brought about the current situation, relationships, the back story, and so much more.

When writing dialogue, one thing that used to be taught, and was really popular, was to ensure to put dialogue tags – said, whispered, yelled, asked… etc. – so that the reader would know who was talking. This is often what it looked like.

He said, “let’s go to the store.”

“I’d rather not,” she replied.

“Why do we always have to do things your way?” he yelled.

“Because I don’t like doing what you do,” she said snarkily, while flipping her hair over her shoulder.

The dialogue tags get old pretty fast, don’t they? This is how stories used to be written but thankfully, there has been a big change. I know that in my writing I rarely use a dialogue tag. anymore – said, whispered, yelled, etc. I like the challenge of not using them and with finding something that will add to the story without being too much or take away from the story.

A much more powerful way to add to a conversation and to the story is to use action and/or character quirks or you could even use a type of speech, to indicate who is speaking. And sometimes not to put anything at all.

He waved his arm at her in a come-on fashion. “Let’s go to the store.”

“I’d rather not.”

He shoved his face within an inch of hers. “Why do we always have to do things your way?”

She flipped her hair back over her shoulder as she turned away. “Because I don’t like doing what you want to.”

In this second example, you get to learn so much more about each character and don’t get lost with the he said, she said. Also you learn a lot about their relationship. He’s comfortable with getting into her personal space and she’s comfortable with walking away from him. It not only gives us more about each of the characters, it’s a whole lot more interesting to read isn’t it? And you’re still clear on who said what, without having those tags included. Try it, I’d love to hear what you discover.

Don’t get me wrong there is nothing wrong with using dialogue tags but use them sparingly.

In fact, find a page of dialogue that you have written and see what you could put instead of she whispered, he snapped, she pleaded, etc. If removing them improves the flow of the story and doesn’t take away from it, then you’re probably okay with getting rid of them. When writing dialogue, make sure it’s clear, for the reader, as to who is speaking. Using things like – action, character quirks, the use of certain words, how they speak, the use of slang, etc. – can easily identify which person is talking. It’s also a great way to keep the reader’s interest.

How do you use dialogue tags in your writing?

He Said, She Said, Drop the Tag

Don’t Tell the Reader

Don’t tell the Reader

Marketing is a funny thing. When you’re in business, one of the things you need to clearly do is tell the buyer or potential buyer what they will get from using your product. Companies do this all the time in their ads and commercials. Buy me, I’ll make you smell nice… work more efficiently… feel better… clean better… Not only do they outright tell you that but they hint at it, in how they’ve put together their ad.

However, when you are marketing a fiction book, you need to do it a little differently. First, there is the fiction book blurb. This is really one of the first marketing tools an author has. It is so important as it needs to convey what the story is about and grab the reader’s attention, so that it will intrigue them enough to want to read your novel. It needs to hint (not tell) at the journey the reader might go on as they read your story. The importance of intriguing the reader, is vitally important. But how you do it, is as vitally important, as well.

One of the mistakes I see authors make, is that they write a good fiction book blurb but then they tell the reader what kind of book it is or what the reader will feel.

“Follow Bailey on her action-packed adventure as she discovers whether she can untangle 30 years of secrets. It will take you on a roller coaster of emotion…”

This kind of information can be invaluable, just not when it’s told by you, the author. Now if a reader said that, it would carry a lot more punch to it. This is where reviews and endorsements are super important. It’s like taking that word of mouth and using it to your advantage.

So a few ways to use reviews and endorsements are:

1. write it at the top or bottom of your fiction book blurb – ” Intriguing story that is a cat and mouse chase until the end. ” E. Heisler

2. use it in tweets and posts – “A must read for anyone who loves mystery, suspense and romance tied into one!” M. Gardener

3. put it in your ads – “A thrilling series and a ‘must read’ for those readers that are drawn to stories full of suspense…” P. Martin

4. put it on images that you are using on your website and social media – “I love the story line and the emotions that come with trying to find the truth and learn who to trust. The way that the characters interact with each other is something that I could see actually happening.”

When you use the words that others’ use to express what they got out of your story, then it carries a whole lot more clout. We all want to know something is good or not but we don’t always trust the owner of that product.

If you don’t have any reviews yet, then go find someone who will do one for you. Try to get at least 3 – 5 and preferably from people not related to you or close to you. There are many blogs on the internet who will read and review your book for free. You’ll just have to be patient, as they are in high demand. So know that it will take time and some won’t (maybe your book isn’t really one that they’d normally read). Or you can contact one of the many book tour companies out there. This can be a great way to get reviews and get your book in front of many people. Two that I really like, and I highly recommend are:

Goddessfish Book Tours

Beck Valley Book Tours

Don’t tell the reader,

how good your story is, unless you are using someone else’s words and their name. Then go right ahead and share it all over the internet.

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