Mom, She Taught You the Rules

Discover Your Mom’s Journey!

Mom, She Taught You the Rules

As she knew them.

Mom, she did what she knew with what she had.

Our moms are pretty amazing, they didn’t always get it right but they did try to teach us and make us into good human beings.

If you were born in the 50’s, 60’s or 70’s then you were born in a time of unrest and change. There was a demand by many that oppression stop and that there be a new way of life. The old way of being was starting to change… slowly

But… our moms grew up in a different time. They grew up when the expectation for a woman was to look after everyone, get married, have kids and… look after everyone. That was it. So our moms tried to teach us what they knew—manners and rules. After all that seemed to be the measure of whether you were a good person or not. So our moms taught us—please, thank you, yes, no, how to talk, when to talk, how to show up in public, how to dress depending on what we were doing (Sunday Best vs play clothes), how to eat properly, how to sit, how to show respect for others, what was considered acceptable and what wasn’t, what words to use and not use… the list goes on.

Image was everything.

People wanted something different

She was trying to do this in a time of change, when people wanted something different. Your mom might have even been one of the ones pushing for that change—peace and love, not war. Or she might have just gone about her work. Either way, she still had the old ways ingrained in her as did society. So it was a real struggle to figure out what was right and what wasn’t.

Unfortunately for kids, all those lessons, rules, and manners that we were taught, actually taught us something else—our self worth. Too often as kids, what we saw was that we weren’t measuring up, we weren’t good enough. We had trouble getting all the rules right and when we were supposed to use all those manners. We just kept getting reminded of what we were supposed to do and how we were supposed to show up… meaning we were lacking.

 

Our moms taught us what they knew and what they believed to be right.

So what does this mean for you? It means that it is time to look at your relationship with your mom, differently. She didn’t teach you those things to make you feel less than, her intention was to show you how to let others know you were a good person. You have to remember that she grew up in a time when the measure of her self worth was in how good her kids showed up in the world. It had nothing to do with your self worth, it had to do with her teaching what she thought would help to make you a good person.

What she didn’t know and not many of that time did was that kids are already good. Kids just needed time to be kids, without rules and regulations. Kids just needed time and attention and love. Unfortunately, it was also a time when moms didn’t know how to say ‘I love you’. It just wasn’t said, really by anyone. So your mom may not have said it but she did try to show it. One of the ways she tried to show it was by teaching you the rules and manners that were so important in the day. Or she showed it by all the things she did—the meals she made, the clothes she made you…

She did what she knew with what she had. Sometimes she got it right and sometimes she didn’t. The truth is that one of the most important things you can do for you mom, is to take time to get to know her, understand her journey. It can make all the difference to you.

Have ‘The Talk’ with your mom, today!

 

Glenna Mageau, Multi-Award Winning Author, Speaker, Coach

Glenna is the author of heart-touching and humor nonfiction (Glenna Mageau) and suspense/thrillers (Maggie Thom). Glenna is also the founder of The Women Writes Movement - Helping women find their voice through writing. She is also on a mission to ensure that when we reach old age, we should feel love, connected and know that our lives mattered.

 

 

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Getting to know my mom, changed my life.

The expectations of her as a child shaped who she is.

It’s time to discover her story.

Discover Your Mom’s Journey

Discover Your Mom's Journey

Now Available

Scroll down for details of how to get your copy.

“…it reaches far beyond dates of birth, marriage and death and into the heart and soul of a woman and her family…” Multi-Award-Winning Author P.M. Terrell

What do you really know about your Mom?

Do you know what her hopes, dreams and desires were? Did she live them?

Your mom is so much more than the woman who raised you. She grew up in a time very different from yours—there were different beliefs, habits, and ways of doing things. Your mom has seen a lot in her life, getting to hear her journey will help you to understand her in a whole new light. Now is the time get to know her and to document her life. The only way to find out about your mom’s story is to ask… because one day she won’t be there anymore.

When we reach old age we should know our lives mattered, that we mattered, that we are loved, happy and feel connected.

This book offers a way to start conversations between you and your mom—in particular, elderly mothers. It is a guide which provides questions to ask, as well as how and when to ask them. Use this as a way to grow, heal and/or mend the relationship between mom and child; preserve this woman’s journey through life and in particular her role as Mom. Her story is her legacy to you.

“…insightful questions with thought provoking examples and explanations…” Christine Jackson

Why understanding your mom’s journey is important?

Your relationship with your mom might be affecting your life in more ways than you realize.

How well do you know your mom’s story—why she made some decisions she did, what she really wanted in life, what she regrets…

Understanding your mom will give you a whole new perspective on her and on your own life.

Help your mom understand the importance of her life.

Your mother is an amazing woman, she may not know that, though. All women are amazing, but Moms really do hold a special place. The truth is being a Mom is a journey and not always an easy one. There is so much to do and really there is no ‘rule book’ on how you are to raise this little one that is now so dependent on you. Your mom might have gotten most of it right, she may have only gotten some of it right or she may have really struggled as a mom but do you know why she made the decisions she did… why she had the struggles she did… what made her happy… what she truly believed about herself.

My goal is to help you grow, mend or heal your relationship with your mom.

Getting to know your mom will not only be a gift to her but to you as well. It will help you to understand who this woman really is and it will help you to understand who you are and the decisions you have made in your life.

When we reach old age, we should be happy, healthy, loving life,

know we made a positive difference, know we matter and to feel connected. If possible let’s do that for our moms. I know not all relationships can be healed so if you can’t heal your relationship with your mother, for whatever reason, then heal it from your perspective. Our relationships with our moms affect our lives in ways we can’t often measure, so the more we are at peace with that connection, the healthier and happier we all will be.

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Available for Pre-Order in Ebook format

 

Ebook is Available now for Pre-Order

Paperback will be available by May 1, 2018

To Connect with Your Mom, You Have to go Back in Time

Why is it important?

To really understand who your mom is and why she did the things she did in her life, you need to understand her, from her perspective. You need to get a feeling for what it was like when she was growing up—what were the expectations for her, for women, what were her hopes and dreams, how did she see the world, what has she learned, what does she regret…

And this is important because it is truly key to you finding your future and living a life you love. Your relationships and all that you hold from your childhood, affects your life in ways you will be surprised to discover. Your relationship with your mom is a big one.

The key to your happiness and your future might be in getting to know your mom.

What was it like when you were a kid?

Think back to when you were a child, what was it like? What did you believe? What did you want to be? How did you see the world?

Think of how you did things when you were a child, from phoning someone, to getting around, to traveling, to buying food, to cleaning… Things have changed a lot since then. Things are in many ways so much simpler but in other ways so much more complicated today.

Well when your mom was a child, things were pretty simple. Life was about food, clothing and housing. It was about finding a way to make sure that everyone in the family was fed, clothed and warm. It was a lot of hard work but really that was the main focus. Things have changed even more dramatically for your mom. It can be difficult to keep up with the changing times and all that it means. She may be struggling to understand a lot of what is happening and she may or may not like the direction things are going.

Your mom has worked hard throughout her life.

She is now at a point where she has some peace and quiet, where she doesn’t have a lot of demands on her. Both of which can be good but can also be stressful. She gets to decide. She grew up with the expectation of looking after others and doing all the work that entails. She may love that she has no demands and now has time to do things that matter to her. Or now she realizes she put all of that time and energy into you, her children, who don’t need her time and attention anymore, so she might be lost. She may be struggling to see her value.

Understand where she is coming from.

Just like your past played and still plays a huge impact on your life, well the same is true for your mom. Only when she was little the demands and expectations were pretty simple—get married, have kids and look after everyone. What she wanted or needed really didn’t factor into the equation. So if she sees her life based on this, then does she feel she did well or not so well. She may feel like she is being judged and that maybe she didn’t do so well. So she may struggle with looking at that time in her life. She was measured by how you, her children turned out. She wanted the best and did what she knew with what she had but she may feel like she has failed or that what she did was really insignificant.

So to really talk to your mom, you need to know what she grew up with. What was it like when she was a child—what was said to her, how did she see it, what did she believe her life was mean to be like… Really it’s time for you to do some reading and learn a bit about history. The more you understand and know about when she was little, which is a time she really relates to, the more you’ll have to talk with her about and the better you will have an appreciation for her life.

She did what she knew with what she had.

 

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Getting to know my mom, changed my life.

The expectations of her as a child shaped who she is.

It’s time to discover her story.

Mom Won’t Tell Me Her Story

Getting your mom to talk about herself, her life and her journey, may not be all that easy. She may be willing to share all of it, some of it or none of it. So what do you do if she won’t share?

I think one of the saddest things I’ve seen in my career and in my life is that many people are reaching old age and they aren’t happy, they don’t feel connected and they don’t feel they matter. I find this especially true for women.

That’s not how it’s supposed to be.

 

When we reach old age we should love life, be thrilled with what we’ve done, what we’ve accomplished. Unfortunately, not many of us are brought up to think about ourselves. Women are taught from a young age to look after others, make sure everyone else’s needs are met, then if you have any time or energy you can worry about yourself. The reason I’m sharing this with you is because this is key to why your mom might not share.

To really understand your mom, you have to go back in time.

First I have a question for you.

How much do you share about your life… with anyone? Do you have a good friend you talk to? If you have children, have you shared any of your journey with them? Have you ever talked with your mom about your life—the good, the bad and the ugly?

The truth is that many of us don’t. We might share part of it with someone but we often don’t go into what our hopes, dreams, desires, failures, mistakes, awful things that happened. We don’t share how it made us feel.

…sometimes it is because we want to distance ourselves from it,

…sometimes we don’t want to open up that hope of doing something different,

…sometimes we don’t see it as important,

…sometimes we feel guilt,

…sometimes we feel shame,

…sometimes it still hurts,

…we worry someone will take what we tell them and use it against us

…sometimes it’s because we don’t see ourselves as worthy.

Well, your mom probably feels the same way.

 

To connect to your mom you have to go back in time

Let me take you back in time.

 

If you grew up in the 50’s, 60’s or 70’s, you grew up in a time when things were starting to change but in particular for women. It was becoming more the norm for women to work or be educated but it was still a small percentage of women who were doing this, (in the workforce in 1950’s less than 25% of women, to the 1990’s 76%; in 1950’s post secondary education for women <20% to the 1990’s 50%). So you know it was a time when people started wanting more, women started standing up for their rights and demanding and wanting more.

BUT…

You were raised by parents who grew up in a different generation, it was back when really the main expectation for women was to marry, have kids and look after everyone else. So imagine your mom, she grew up with this role, this expectation. Even if she was one of those women who stepped outside the norm and worked or got educated, that belief was still very strong and part of the societal norm and expectation.

And your mom was raised by parents who grew up in a time of even more oppression for women.

What does that all mean?

It means that if you want to understand your mom and to get her to talk about her life, you need to understand what beliefs and expectations she grew up with. You need to go back in time to her time. She probably was taught that everyone comes first before her; that things like emotions weren’t helpful; that there wasn’t time to think about yourself there was work to do; that she was just a woman and her opinion wasn’t all that important; that you just don’t talk about yourself; that she had to get things right the first time.

This didn’t happen in all cases but there was still the prevalence of this mentality and belief. So your mom had a lot of stress with trying to make sure that everyone was taken care of, she became the peacemaker, the homemaker, the cook, the cleaner, the keeper of the house… whew that’s exhausting. Plus she lived in a time when there wasn’t time to do much else because that took all day and all the energy she probably had.

What did she learn?

That her journey wasn’t all that important. She could do things that would make positive change for others but don’t talk about it as that was ‘bragging’. So she didn’t learn to talk about herself and she didn’t learn to see the value in who she was. Her value was determined by how her kids showed up in the world. So she spent a lot of time, trying to get that right. She spent a lot of time looking after everything… but not herself.

So when you ask her about her life and she won’t share, know that it’s not about you, it’s about what she learned.

It might be up to you to teach her.

She’s not withholding because she wants to but she may not know how to share.

 

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Getting to know my mom, changed my life.

The expectations of her as a child shaped who she is.

It’s time to discover her story.

Heal, Mend or Grow Your Relationship with Your Mom

heal, mend or grow your relationship with your mom

 

Heal, Mend or Grow your relationship with your mom, it just might be the key to your happiness and your future.

 

I’m on a Mission

When we reach old age, we should feel loved, connected and feel like our lives mattered.

 

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Getting to know my mom, changed my life.

The expectations of her as a child shaped who she is.

It’s time to discover her story.

The Writing of – Do You Know Your Mom’s Story?

The writing of – Do You Know Your Mom’s Story?

The idea for this book really came about because of 3 things.

  1. I got the opportunity to really get to know my mom’s journey and understand who she was, what she really wanted and why she had made some decisions she had.
  2. I had been interviewing women born before 1945 who stepped outside the norm – they worked or got educated. They had incredible journeys but many had not shared their story with their family.
  3. When we reach old age we should know that our lives mattered, we feel connected and loved. Unfortunately, not many really do feel like this.

Your mom probably doesn’t have a picture of herself as a baby. You may not have one either. It is so unlike today.

Growing old is a given, unfortunately we don’t have much choice about it happening. It’s going to come whether we want it or not but the sad truth is that non of us really prepare for it. In fact we do what we can to run the other direction.

Getting to know my mom

What really struck me in getting to know my mom’s story, was how much she had influenced my life. I thought I was in charge of my life but I discovered that I had been out to prove something to her. She was one of those women who had stepped outside the norm—she graduated from University 1 of 2 women in a class of 126. Pretty impressive. She had hopes and dreams but she got married and stepped away from that. It really disheartened me to see her play ‘second fiddle’, when obviously she was a strong independent woman. Unknowingly I had set out to prove to her that I could do it all, be educated, have a career, be married and raise a family. What a hole I dug myself into.

It wasn’t until I sat down with her and really asked about her life and her journey that I really understood mine. See, I was at this place of feeling overwhelmed, burntout and so lost. I was at the point I didn’t know what I wanted to do anymore. And ironically I realized that although I had done things a bit different than my mom, I had essentially lived her life—I had stepped away from my dream.

Writing this book

My relationship with my mom had directed my life in ways I couldn’t have imagined. As soon as I mended and understood my relationship with my mom, that’s when I knew I’d step into my dream of becoming an author. And I did.

Talking with my mom, interviewing the women who stepped outside the norm and working with seniors early on in my career, showed me how important that mother-child relationship is. It doesn’t matter our age, we are always looking for Mom’s acceptance, Mom’s approval, Mom’s love—whether we consciously know it or not.

The biggest thing I learned was that we all want to know that we matter, that we are loved and feel connected. My goal is to help grow, mend or heal the relationship between mom and child. I know that not all relationships can be fixed but if each of us were to mend it from our perspective, we could go into old age feeling good about our life and our journey.

Understand your mom might just make the difference to you stepping into your dream.

I even had the title before I started

Do You Know Your Mom’s Story? 365 Questions You Need to Ask Her.

Truly we could probably ask her a question a day for the rest of our lives and really not know her full journey or all that she has learned.

Your connection matters

The three reasons why I wrote the book and my hope for what it will accomplish.

 

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Mom – She Held My Hand

Grow, heal or mend your relationship with your mom. Get to know who she truly is. It truly can change your life.

Mom, she held my hand…

 

Mom, she may not have always gotten it right but she did what she knew with what she had… She did it with love.

Do You Know Your Mom’s Story?

 

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Your Mom’s Story What do You Really Know?

My goal is to help you grow, mend or heal your relationship with your mom. To do that you need to understand her life, her journey.

Your Mom’s Story, What do you Really Know?

What do you really know about your mom? Do you know what she liked to do as a child? Do you know the expectations of her growing up? Being a mom is amazing but there truly is a lot of pressure on women to get it right… the first time. Now imagine you grew up before the ’60’s, a time when there was a lot of oppression for women, with specific roles laid out for her and a whole lot of different expectations on how she’d do them.

 

Moms come in all shapes and sizes, beliefs, abilities, skills, knowledge…

some became Moms because they wanted to, some reluctantly, while others didn’t have a choice. Regardless of how or why she became a Mother, she really did want things to be better for you.

Moms are beautiful… this woman jumps into a role with no playbook, no rules and tries to wade through all the expectations that are out there. She’s trying to figure out who she is, how to raise her kids to be healthy, whole and make a positive difference in the world while juggling everything life throws at her. It is not easy. And as her kids we often just see her as Mom, the woman in our life who has guided us, who has pushed us, who has scolded us, who has tried to teach us, who’s hope was to raise responsible, respectable children. Not really an easy task. She did what she knew with what she had.

Our Moms are no different than we are

They had (and may still have) hopes, dreams, aspirations, good days, bad days, feeling they aren’t worthy…—and if they grew up before the 60’s they grew up in a time when women had certain expectations and roles they had to fulfill.

To connect to your mom, you need to go back in time, to her time, to when she grew up. It is when she is most connected to. Find those things that have meaning for her, those things she knows from when she was young and growing up. Start with generic things she can relate to—the telephone, doing laundry, transportation, community events… It might mean you need to learn some history—what was going on when she was a child, what were the conditions like, how did they heat their homes, how did they cook, where did they get their food, what did they get paid, how did they get around, what did they use for transportation, how did they do laundry, how did they communicate long distance, what was the community like, what was the weather like, what was school like, where did they get their clothes, what were the expectations of women (in her words), what was the political world like… No matter what generation she grew up in things have and do change very fast. Technology and all we do, how we do it and all we use, has changed a lot over the years.

 

Talk about the similarities and the differences in the times. What does she think about the progress? What does she miss from her old days?

 

Where to start.

To get to know your mom and understand her, you need to start having conversations with her. If you do not have a great relationship with her this might be difficult so start with some easy questions.

What was/is her favorite flower?

What was/is her favorite food?

What was/is her favorite smell?

What was/is her favorite color?

Did she have a pet as a child? Adult? What was it? What was its name?

When we reach old age, we should be happy, healthy, loving life, know we made a positive difference, know we matter and to feel connected. If possible let’s do that for our moms. I know not all relationships can be healed so if you can’t heal your relationship with your mother, for whatever reason, then heal it from your perspective. Our relationships with our moms affect our lives in ways we can’t often measure, so the more we are at peace with that connection, the healthier and happier we all will be.

Mom’s are amazing… but not perfect! Get to know who your mom really is.

Coming May 2018

“…it reaches far beyond dates of birth, marriage and death and into the heart and soul of a woman and her family…” Multi-Award-Winning Author P.M. Terrell

What do you really know about your Mom?

Do you know what her hopes, dreams and desires were? Did she live them?

Your mom is so much more than the woman who raised you. She grew up in a time very different from yours—there were different beliefs, habits, and ways of doing things. Your mom has seen a lot in her life, getting to hear her journey will help you to understand her in a whole new light. Now is the time get to know her and to document her life. The only way to find out about your mom’s story is to ask… because one day she won’t be there anymore.

When we reach old age we should know our lives mattered, that we mattered, that we are loved, happy and feel connected.

This book offers a way to start conversations between you and your mom—in particular, elderly mothers. It is a guide which provides questions to ask, as well as how and when to ask them. Use this as a way to grow, heal and/or mend the relationship between mom and child; preserve this woman’s journey through life and in particular her role as Mom. Her story is her legacy to you.

“…insightful questions with thought provoking examples and explanations…” Christine Jackson

 

 

Now Available.

 

Have you ordered your copy?

 

The Dreaded Question – What is Your Story About

The dreaded question - what is your story about

What’s your story about?

I think there is one question that really throws most authors.

The dreaded question, ‘What is your story about?”

I don’t know about you but I used to stumble through that with something like: “uh, it’s a suspense/thriller. This woman got kidnapped when she was a baby and now as an adult she’s trying to figure out the truth…”

the dreaded question, what is your story about

How do you keep it short and interesting?

I always felt unprepared.

It’s sort of interesting but not really. I always used to do was start with, I write suspense/thrillers or I write romance. I’ve learned not to do that, unless they ask that specifically. The reason I suggest that is because there are amazing books written in every genre but sometimes when you tell someone the genre, you may lose them. They may say, “Oh, I don’t read suspense/thrillers. I don’t read that kind of story.”

I know for me, if you asked if I read dystopian novels, I’d say no. But the truth is that I’ve probably read at least twenty in the last two years alone. They wouldn’t have been my choice to read but the authors did a very good job on selling me on what their story was about. I thoroughly enjoyed each one but I would not have sought out a dystopian type novel to read.

 

So what do you say, when someone asks, ‘What’s your story about?”

 

There are three elements that really make a fiction book blurb compelling – setup, capture, intrigue.

Setup is the underlying theme or problem throughout your story.

Capture is the heart of your story – where the protagonist is, where s/he wants to be, the hurdles s/he has to overcome, what brought them to this point, etc.

Intrigue is where you use the climax and ending to pique curiosity – you hint at who wins, who loses or what might happen…

So when someone asks what is my story about, I use the setup, which I tend to write as a bold statement, and then the intrigue. Anytime you are talking about your book, you want the other person to leave being curious. You want them to wonder what happens? What is going on for your protagonist? What will happen to your protagonist? Where does the story go? You want the other person to care.

So how do you use, Setup and Intrigue?

So the setup would look something like this:

     She was kidnapped not once but twice and now someone wants her dead…

and the intrigue would be something like this:

     Can she unravel 30 years of secrets, lies, and deceit, to find the truth?

When you put them together:

     She was kidnapped not once but twice and now someone wants her dead…

     Can she unravel 30 years of secrets, lies, and deceit, to find the truth?

“Setup and Intrigue work well
to grab attention and pique curiosity.”

Keep it short and punchy.

It’s short, simple, clearly states what is going on for the protagonist, and really it is telling the person that it is a suspense/thriller without actually saying that. It will grab people’s attention, even those who don’t read my genre.

So the next time someone asks you what your story is about, you will have a short, punchy comeback that will intrigue them.

I recently did an interview with three lovely ladies who are authors and have created a podcast, called – Self Publishing Authors Podcast or SPA Podcast for short. Each week they provide invaluable tips on writing and publishing. And they have a lot of fun doing it. Click on the button to listen to my conversation with them and how to answer the dreaded question,

“What is your Story About?”

To listen in, click the link below.

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52 Weeks of Marketing Success – The Novel Business

Write for the Freedom!

52 Weeks of Marketing Success – The Novel Business

Glenna Mageau, Award Winning Author, Speaker, Writing Coach

Writing the book is just the beginning.

I know for many writers that is all they want to do – write the book and let someone else worry about marketing it. But the truth is that even if you’re with a traditional publisher, you are going to need to market yourself. Only those who have a big name or have sold lots can get away without doing a lot of their own marketing. Other than those people, you will be expected to do the work to get your book out there. In all honesty, it is in your best interest. You’ll better understand the process, what’s required, what’s needed and get a better appreciation for who is reading your book.

Believe me I know how scary that is. You know your story is good but then having to put yourself out there? That’s not so easy.

There’s always the questions:

Where do I start?

How do I do it?

What do I do?

 

If you want to market well, you need to have a plan.

Marketing is just like writing your story, at some point you just need to start. You can device a plan and then start or you can just start. The important thing is that you do something. That you don’t allow yourself to be held back because you’re unsure what to do, how to do it and where to start. Again just like writing your story, do something and then learn from it. Go back and see what you did, what worked, what didn’t and what can you do differently.

There is a lot to learn. But there are also some amazing resources out there for you. And I’ve found something that will help you. How do I know? Because I’m taking the course and have found it so invaluable. I’ve been marketing for a while but I am learning lots.

The great news is that I found this amazing course that is 52 Weeks of Marketing Success. The really good thing about this course is that it is written by an author for authors. PM Terrell provides an incredible amount of information each week on the steps you need to take to understand the marketing world, what you need to do to market and how to use social media to get your book noticed.

 

 

I’d like to introduce you to the course

52 Weeks of Marketing Success

 

 

Plan for writing

What’s included in the course?

 

Week 1: Why you write, using that reason to increase your sales, and defining your marketing, promotional and sales objectives

Week 2: Looking at the market for your genre; sales potential, bestselling authors and your competition

New York LibraryWeek 3: Defining your ideal reader; how to locate and connect with them

Week 4: Selling to Businesses (Libraries, Bookstores, Retailers) and Selling Direct to the Reader

Week 5: Thinking like a journalist to sell more books

Week 6: Understanding why people read and tapping into those emotional reasons

Week 7: Staying on top of market trends and adjusting your marketing and sales efforts

Product Life CycleWeek 8: Setting goals for market growth over time and understanding the product cycle

Week 9: Determining your strengths, weaknesses, opportunities and threats as an author

Week 10: A deep dive into your competition – and how to reach their audience

Week 11: Looking at your book as a product and you are the business

Week 12: Pricing and discount strategies

Week 13: Understanding distribution and the placement of your books

Week 14: Understanding the differences between marketing, promotions and sales; using blogging as a hub

printing pressWeek 15: Special interest stories for newspapers, magazines and online content

Week 16: Establishing yourself as an expert and ways to make it pay

Week 17: Social media marketing: Twitter

Week 18: Social media marketing: Facebook

Week 19: Social media marketing: Pinterest

Week 20: Social media marketing: Instagram

Week 21: Social media marketing: YouTube

Week 22: Social media marketing: LinkedIn

Week 23: Social media marketing: Analyzing other channels

Week 24: Google: AdWords, Key words, descriptors

Social Media

Week 25: Advertising: YouTube

Week 26: Advertising: Facebook

Week 27: Advertising: Twitter

Week 28: Advertising: Assessing other social media channels

Week 29: Running the numbers

Week 30: The conversion rate

Week 31: Newspapers – advertising versus content and stories

Week 32: Magazines – advertising versus content and stories

Week 33: Radio – as a guest and with advertising

Week 34: Television – as a guest and with advertising

Week 35: Promotional giveaways – and why you don’t give away your book

Week 36: Blog Tours

PressWeek 37: Book Store Signings

Week 38: Signings vs. Talks vs. Events

Week 39: Libraries

Week 40: Community Events

Week 41: Maximize your exposure before, during and after the event

Week 42: Hand-out items

Week 43: Using reader enthusiasm

Week 44: Promotional items for campaign selling

eMarketingWeek 45: The email campaign

Week 46: Snail Mail: when it’s worth it

Week 47: Advanced Blogging – visuals, multimedia

Week 48: Sales forecasts and projections and breaking even

Week 49: Stages of a book launch

Week 50: Implementation strategy

Week 51: Milestones and contingencies

Week 52: Using this method for all your books and launches

“Marketing your novel is the key to Your Success.”

Patricia McClelland Terrell writes under the pen name p.m.terrell. She has been a published author since 1984 and a full-time author since 2002. She has written more than 20 books in several genres, including suspense, historical and non-fiction. She is also the founder of Book ‘Em North Carolina Writers Conference and Book Fair and the founder of The Novel Business.

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