Don’t tell the Reader
Marketing is a funny thing. When you’re in business, one of the things you need to clearly do is tell the buyer or potential buyer what they will get from using your product. Companies do this all the time in their ads and commercials. Buy me, I’ll make you smell nice… work more efficiently… feel better… clean better… Not only do they outright tell you that but they hint at it, in how they’ve put together their ad.
However, when you are marketing a fiction book, you need to do it a little differently. First, there is the fiction book blurb. This is really one of the first marketing tools an author has. It is so important as it needs to convey what the story is about and grab the reader’s attention, so that it will intrigue them enough to want to read your novel. It needs to hint (not tell) at the journey the reader might go on as they read your story. The importance of intriguing the reader, is vitally important. But how you do it, is as vitally important, as well.
One of the mistakes I see authors make, is that they write a good fiction book blurb but then they tell the reader what kind of book it is or what the reader will feel.
“Follow Bailey on her action-packed adventure as she discovers whether she can untangle 30 years of secrets. It will take you on a roller coaster of emotion…”
This kind of information can be invaluable, just not when it’s told by you, the author. Now if a reader said that, it would carry a lot more punch to it. This is where reviews and endorsements are super important. It’s like taking that word of mouth and using it to your advantage.
So a few ways to use reviews and endorsements are:
1. write it at the top or bottom of your fiction book blurb – ” Intriguing story that is a cat and mouse chase until the end. ” E. Heisler
2. use it in tweets and posts – “A must read for anyone who loves mystery, suspense and romance tied into one!” M. Gardener
3. put it in your ads – “A thrilling series and a ‘must read’ for those readers that are drawn to stories full of suspense…” P. Martin
4. put it on images that you are using on your website and social media – “I love the story line and the emotions that come with trying to find the truth and learn who to trust. The way that the characters interact with each other is something that I could see actually happening.”
When you use the words that others’ use to express what they got out of your story, then it carries a whole lot more clout. We all want to know something is good or not but we don’t always trust the owner of that product.
If you don’t have any reviews yet, then go find someone who will do one for you. Try to get at least 3 – 5 and preferably from people not related to you or close to you. There are many blogs on the internet who will read and review your book for free. You’ll just have to be patient, as they are in high demand. So know that it will take time and some won’t (maybe your book isn’t really one that they’d normally read). Or you can contact one of the many book tour companies out there. This can be a great way to get reviews and get your book in front of many people. Two that I really like, and I highly recommend are:
Beck Valley Book Tours
Don’t tell the reader,
how good your story is, unless you are using someone else’s words and their name. Then go right ahead and share it all over the internet.